1.What is Search Engine Optimisation (SEO)?
Search Engine Optimisation is the process of preparing a web site in order to achieve search engine rankings that drive traffic to your site. SEO is an ongoing process beginning with the initial optimisation of the site, monthly maintenance of the site, regular evaluation of search results and adjustments to the site.
2. What good is having a web site if it is not being seen?
90% of Internet buyers are turning to search engines to find the products they want. Google alone conducts over 150 million searches a day. In fact, for more details visit to www.the20seotools.com recent studies show that purchasers are about 12 times more likely to buy your products or services after finding your site through a search engine than all other traditional advertising methods combined (including trade shows, print ads, direct mail, radio, and even television)… at a fraction of the cost! Why? Simply put, when a consumer finds you through a search engine they are ready to buy. With traditional forms of media, you are broadcasting a message hoping to reach the right consumer at the right time.
As searchers generally only explore the first two pages in the search results, achieving high rankings on the search engines will make an enormous difference in the amount of visitor traffic your site receives.
3. Why doesn’t my web site rank very well in the search engines?
Having your web site rank high in the search engines is a science and the rules for search engine optimisation (SEO) are always changing.
Here are some reasons why you may be having poor ranking:
Incorrect usage of the TITLE tag or no TITLE tag content.
Too many occurrences of the same word in a page (spamming).
Missing H1 and H2 heading tag content.
Missing ALT tag content in your graphic links.
No meaningful content in the first 250 characters on each page.
Less than 200 words per page.
Very few pages on your website.
No links from other web sites to your web site (link popularity).
4. How does the Search Engine find websites?
There are two ways a search engine can find a website to add to its database. The first and most direct method is to accept submissions from web site designers and optimisers. Most search engines have a “submit your URL” section inviting submissions from Internet users.
The second, and least obvious method of finding websites is to send a “spider” to follow each and every link on, for more details visit to www.offline-promotion.com off, and through a website. New URLs encountered by the spider will be added to the database. In this way, some search engines will grow very rapidly.
5. How long does it take for SEO results to kick in?
The amount of time required to see results of search engine optimisation work range anywhere from 2 weeks to a few months. This is dependent on how often search engines update their index and subsequently re-rank sites. The Google Dance for example is almost a spectator sport among the SEO community.
6. What is my site ranking dependent on?
Site ranking tends to be “cumulative” and is dependent on the following factors:
The specific keyword phrases (search terms) that have been targeted
The overall competitiveness of your industry – how many players are there
Whether you are targeting a regional, national, or international market
How well ranking is monitored and the site tweaked over time for SEO improvement
The progress of your inbound linking campaign
Number of competitor sites achieving new ranking themselves.
micky
http://www.articlesbase.com/seo-articles/what-is-search-engine-optimisation-seo-725724.html
Search Engine Optimisation (SEO) Tools | Search Engine Marketing?
I want to study about Search Engine Optimisation (SEO) Tools and Search Engine Marketing .From where can i get full details.can any body help me by giving kit.
Hi Mate
To start Search engine optimisation you need to understand on site seo and off site SEO. On site seo is about how design the web site and other staff that making your web site search engine friendly. Once you’ve done it you need to start off site seo which is about link building. This is the best guide about the offsite SEO:
Here is the list with top 12 link building tips that I highly recommend you to use when starting to build your links.
1. Directory Submission
Getting listed in dirs is good for you, you get a lot of backlinks. I am posting here only high quality, free, human reviewed, PR6+ directories only ( BTW I checked the PR of the directories I am providing with Google Toolbar and I have to say that there is a big difference in their PR since the last update. I have seen many directories that have fallen from PR6 to PR0, I suppose they have used some black seo to get promoted and finally they lost their PR). The good thing about these dirs is that if you get your site listed you will get lots of traffic. The bad thing is that the review proccess of your site often is more than 3 months. Here is the list I use:
http://dir.yahoo.com/ PR 8
http://www.dmoz.org PR8
http://www.stpt.com/ PR 8
http://www.open-site.org PR 8
http://www.femina.com PR 7
http://www.portal.eatonweb.com PR 7
http://www.bloggernity.com PR 6
http://www.podcastzoom.com/ PR 6
http://www.bloguniverse.com PR 6
http://www.gogreece.com PR 6
http://www.lanic.utexas.edu PR 6
http://www.sacentral.sa.gov.au/site/page.cfm PR 6
http://www.worldhot.com/ PR 6
http://www.elib.org/ PR 6
http://www.ezilon.com/ PR 6
http://www.christiansunite.com/ PR 6
http://www.aardvark.co.za PR 6
http://www.nzs.com/ PR 6
http://www.info-listings.com/ PR 6
http://findingblog.com/ PR 6
http://www.iguide.co.il/ PR 6
Of course there are more good high PR directories but I will leave the search for them to you. You can use google to find some, but the lists that come on first page results shows the old PR of the directories. So in my view these 21 dirs that I have posted here a worth to submit to them. Don’t get mad if you are not listed after 3 months from submission. Your time will come, don’t give up!
2. Link Exchange with other webmasters
This is also good way to get backlinks. When contacting other webmasters write in personalized way. Tell them why you want to exchange links with them, introduce your site to them, tell them more about your site. Try to exchange links with only high quality sites with higher PR. You may find good partners to exchange links, the best way is contacting them in personal, or you may use some forums to find link exchange requests, and last but not least you may use some automated link exchange sites. Here are some of them:
http://www.build-reciprocal-links.com/ PR 6
http://www.linkdiary.com/ PR 5
http://www.telalinks.com/ PR 5
http://www.linkexchanged.com/ PR 5
http://www.belinked.info/ PR 5
http://www.linkwizard.net/ PR 4
Using these automated link exchange sites will also boost your backlinks and you will get many relevant links to your site. You can find much more sites like these but to be honest I think these ones will do a perfect job. You can always ask google about something like: ‘free automated link exchange sites’, ‘free reciprocal programs’, ‘free link building programs’ and some more search terms like these.
If you want first to check the pagerank of the site you will be exchanging links with I recommend you to use:
http://www.digpagerank.com/ – In this site you can check the PR of a page or site in over 700 google datacenters
3. Article Submissions
Maybe I won’t tell you something new but try to write good quality unique articles and post them to the best free article directories. This is one of the best way to do 2 things for your site: first get a lot of backlinks from the articles and second get a lot of traffic I hope you know that you have to put your keywords that you compete for in the anchor text which is very very important for higher results in the SE’s.
http://ezinearticles.com/ PR 6
http://www.articleclick.com/ PR 6
http://www.1888articles.com/ PR 5
http://www.articlesbase.com/ PR 4
http://www.talkinmince.com/ PR 4
http://www.article-hut.com/ PR 4
http://www.articleuniversity.com/ PR 4
http://www.articlefeeder.com/ PR 4
http://thephantomwriters.com/ PR 4
http://www.article99.com/ PR 4
http://www.instantcashflow.org/free-article-directory/ PR 4
This list is only 11 sites long but if your article gets listed in all of them expect more than 1000 visitors to come to your site from the link in the article.
4. Press Release Submission
This method is something like writing articles and post them almost everywhere. In fact using this tactic you have to write a press release about your site or a page from your site. The process is the same. You have to submit the press release to good press release distribution sites. Below is the list of the ones that I am using.
http://www.24-7pressrelease.com/ PR 6
http://www.pr.com/press-releases/ PR 6
http://www.free-press-release-center.info/ PR 6
http://www.clickpress.com PR 6
http://www.pressbox.co.uk PR 6
http://www.prleap.com PR 6
http://www.1888pressrelease.com/ PR 5
http://ecommwire.com/ PR 5
http://www.przoom.com/ PR 5
http://www.newswiretoday.com/ PR 5
http://www.free-press-release.com PR 5
http://www.pressreleasenetwork.com PR 5
http://www.prfree.com/ PR 5
Hope these 13 sites will help you to get much traffic. If you submit regularly to them and your site or articles gets listed there expect to get at least 200 unique visitors daily.
5. Social Networking / Social Group Sites
Social networking sites are very useful these days not only to get links but also huge traffic. Participating in social group / networking sites are proving to give boost to your traffic these days. Here is my list:
http://www.myspace.com PR 8
http://spaces.live.com/ PR 8
http://www.livejournal.com/ PR 8
http://www.orkut.com/ PR 8
http://www.friendster.com/ PR 7
http://www.linkedin.com/ PR 7
http://360.yahoo.com/ PR 7
These are one of the best social group sites. There are a lot more but I think these are enough, they are high quality and have a high PR ( 7+). They are perfect for getting good backlicks to your site.
6. Getting link from .org , .gov and .edu sites
The education, organization and government sites are considered much more valued sites and links coming from those sites are valuable. You need to search and find such sites.
Do a simple search on Google with this search term:
http://www.google.com/search?q=site%…G=Search&hl=en
You may use another perfect search term special for edu blogs:
http://www.google.com/search?hl=en&q…22&btnG=Search
With this string you will get all .edu blogs that allow posting comments and do not require to be logged in. Hope you find this string perfect. You can experiment with it for all kind of domains, it’s up to you. Make blog comments and put links in them, make sure your comment is genuine and not spam. You have to read the whole topic and find something to comment on the topic, job is done. After doing some comments maybe in a week you will see in Google index that you have links from .edu domain or .gov
7. Social Bookmarking Site Submission
This is the newest technique to get quality backlinks to your site. These days people like to share their interests in social bookmarking sites. Posting your interesting article to such sites will boost your traffic and give you thousands of visitors. But it is not so easy as it sounds – you have to write really good article, or news or something very very interesting to get your article on first page of these sites.
Don’t waste your time or money submitting to sites that don’t receive traffic! Use this list of sites for the best social bookmarking results
http://www.netscape.com/ PR 9
http://www.digg.com/ PR 8
http://del.icio.us/ PR 8
http://www.furl.net/ PR 8
http://technorati.com/ PR 8
http://myweb2.search.yahoo.com/ PR 7
http://reddit.com/ PR 7
http://www.fark.com/ PR 7
http://www.43things.com PR 7
http://www.mister-wong.de/ PR 7
http://de.lirio.us/ PR 7
http://www.newsvine.com/ PR 7
http://www.blogmarks.net/ PR 6
http://ma.gnolia.com/ PR 7
http://www.simpy.com/ PR 7
http://www.shoutwire.com PR 6
http://www.spurl.net/ PR 6
http://bluedot.us/ PR 6
http://www.blinkbits.com/ PR 6
http://www.blinklist.com/ PR 6
http://netvouz.com/ PR 6
http://www.trailfire.com/ PR 6
http://www.backflip.com/ PR 6
8. Forum posts
This is the way I like best for getting backlinks. Find forums that are in your niche and create account with them. In userpage write your homepage and you have a backlink. DO a search on Google and you will see how many forums are out there, you will be amazed. Do this process many many times and you will have one way links pointing to your site.You can combine this with forum posts and this way you will get your signature shown much more times. Personally to me it doesn’t matter that forums have nofollow tags, Google still counts that as a link to you.
9. Blog comments
Another great way of letting the world know about your site. This method is similar to forum comments, again most of the blogs comments have nofollow tags but Google still count this as a backlink. Here is another good way to get a backlink from a blog’s main page:
Find blogs that have “top comments” or “recent comments” plugins, this way if you are top commentator you will get your link on the main page of a blog. Do this with blogs that fall into your category. I didn’t knew that but a friend told me this method and I must say that I see good results for now.
10. Get a link on a mainpage of PR 9 sites
This one you probably do not know but I am going to share it. Spare some time, do a search for sites that have PR 9 and have a donation section in their mainpage. I am sure there
References :
http://www.kaspid.co.uk
SEOers by the very definition of the nature of their work, try specifically to rank highly at the search engines, for keywords related to the business of their customers.
How do they do that – by trying to meet the requirements of the Search Engines’ algorithms.
In the good old days, it was fairly easy to reverse engineer the algorithms. its now amazingly complex. So SEOers actually make educated guesses about what the algos require in order to rank highly. If anyone ever gives you the impression that he/she knows exactly what the SE’s want, don’t be fooled. Algorithms are improved and become more complex by the day. As the months fly by, the job of algorithm chasing becomes harder & harder…..with lower & lower yield.
The SEOers never ending chase of the ever evolving algorithms is doomed. Whenever a major search engine changes its algorithms, SEOers cry foul! how unfair! they chorus!
What the Search engines actually seek are "Relevancy" and "Quality" and their algorithms are getting better & better! There are much better ways than to try and superficially or artificially meet the algorithms, or worse, try to beat the algorithms.
Try this excellent resource for better understanding
http://sbiresources.sitesell.com/pdf/MYLW.pdf
References :
http://www.sitesell.com/
Here, i keep this page bookmarked. They have SEO tools for page rank, keyword analysis, and more.
http://www.squidoo.com/seo-toolbox
References :
http://wildcashflow.com
http://www.profitimo.com/Resources/FreeSEOReport/tabid/65/Default.aspx
check that site they offer free SEO TOOLS and Reports. You can also review the articles and you will learn a lot about SEO.
goodluck..
References :
Yes take a look at this one
References :
http://www.webseo.com
Check this site out. You can learn many things from this article, also explore the site and you can find more answers there.
References :
http://www.emarketed.com/seo.htm
HI there without information seo is not that easy. I dedicated a blog about my seo expertise. Everyday I post how my websites are doing, and how they rank. Also I post about how i did it and what I am going to expect of it. I think you like it
References :
A wrote an article about good keyword research which is most important : http://chrisdutch.wordpress.com/keyword-research/
Further I made a post today about my search engine top position right now, look here : http://chrisdutch.wordpress.com/2008/05/01/search-engine-position/
Or follow my blog daily at ChrisDutch.Wordpress.com
Cheers,
Chris
Hi,
I’ve been doing Internet Marketing for 2 years now and I’ve had success with my SEO efforts. Actually it is not as complex as it sounds.
I strongly attribute it to just a few areas of discipline –
1. Article Marketing
2. Answering questions on Yahoo
3. Backlinks from good websites and forums
4. Building quality content
5. Meta Tags
All these can be broken down to Online Optimization and Offline Optimization.
I have found a few products teaching these techniques very effectively and highly recommend you check them out.
References :
SEO Products – http://www.monetizingsuccess.com/#seo
Article Marketing – http://www.monetizingsuccess.com/#articlemarketing