The social media has seemingly taken over every aspect of our lives. Many people want to know what it is that they can do to monitor the health of their social media campaigns. They want to be able to do this so they can tell if there are things they need to do in order to make them more effective. It is important to have the desire to do this, because everyone wants to have the most effective campaign that they possibly can in the end.
There are certain metrics that everyone who runs a social media campaign should watch. These are the metrics that have been proven to have a long term impact on the overall health of one’s campaign. One of these metrics for example is the amount of conversation your company has been able to spark about itself and its products online. If a brand is not able to do this, then there is something that has likely gone wrong at this point.
Conversation is very important because it gets people spreading the word about your company without you having to do anything. It is great because it is literally free advertising time that you would not otherwise be getting. However, it does not end there. Loyalty is another key aspect to keep an eye on.
You might be wondering what loyalty even means and how it can be measured. In the social media world, loyalty is how often people come back to interact with your brand. If you do not have the loyalty of your customers, then you simply do not have your customers hooked in to what you are trying to do. Put another way, you need to have customers returning to interact with your brand on a regular basis in order to consider your campaign a success. If this is not the case, then you are going to need to tweak something to get them to return.
Finally, you are going to want to check to see how many times your brand is mentioned within the social media website. The more often the better obviously. This is an important metric to watch because it tells you in real time if the strategy that you have put into place is working. It also tells you if the changes that you make to your strategy are good ideas or not. Thus, this metric is wildly important and should be checked often.